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Global Bluetooth Hearing Aid Market – Industry Analysis and Forecast (2019-2027) – By Product Type, Sales Channel, Application, and Region.

Global Bluetooth hearing aid market size was US$ XX Bn in 2019 and is expected to reach US$ XX Bn by 2027, at a CAGR of 8% during the forecast period.

Global Bluetooth hearing aid market

The report study has analyzed revenue impact of COVID -19 pandemic on the sales revenue of market leaders, market followers, and market disrupters in the report, and the same is reflected in our analysis.

Market Definition

Bluetooth hearing aid is a battery powered digital electronics device with integrated Bluetooth connectivity technology and is used for streaming high-quality audio from Bluetooth compatible devices such as Smartphones, TVs, and tablets. It basically comes with various high-tech features or options such as noise cancellation, tinnitus relief and directional microphones.

Market Overview

The Global Bluetooth hearing aid market has been seeing ample growth from the past few years. Bluetooth hearing aid technology has transformed significantly in the last 6-7 years. Developers and manufacturers of hearing aids are constantly searching for improved and innovative ways to make hearing aids more useful in people’s lives. Thus, rising introduction and integration of wireless connectivity such as Bluetooth in hearing aids technology is the major driving factor behind the growth of the market. A growing importance of advanced audiological devices, rising advancements in wireless communication technology such as Bluetooth, increasing demand for Bluetooth hearing aids with small size, water resistance quality and HD sound quality and surge in the adoption of wireless communication devices are expected to improve growth of the market during the forecast period.

There are number of Bluetooth devices present in the market till date, such as Bluetooth keyboards, Bluetooth-compatible speakers and Bluetooth headphones. In the similar way, the incorporation of wireless technology such as Bluetooth in hearing aid technology has significantly restructured the trend of the hearing industry over the past few years. It offers improved connectivity, pairing hearing aids with smart devices and enhanced consumer’s flexibility. Bluetooth hearing aids market is expected to improve in the forecast period, as the technology meets consumer demands and expectations, connectivity evolves and innovations.

Nevertheless, high bustling sound of the device, low battery life cycle of hearing aids and other side effects of Bluetooth hearing aids such as ear canal itch and headaches are major restraining factors that could hamper the growth of market.

By product type, behind-the-ear hearing aid (BTE) segment dominated the market in 2019 and is expected to maintain its dominance at CAGR of XX% during the forecast period. BTE is the world’s most common and most popular hearing aid style in the market today. These hearing aids have a small curved design and are comfortably fit behind the outer side of the ear and have a transparent and thin tube that works from the hearing device into the ear canal. Nowadays, they have become more adaptable, more powerful and smaller in size and are the ideal choice for various modern design hearing aids. BTE provides some benefits such as easy adjust and hold feature, long battery life, high durability, and improved comfort, which is ultimately expanding the growth of the market.

By application, hospital segment dominated the market in 2019 and is projected to witness fast growth at CAGR of XX% during the forecast period. An increasing incidence of hearing disabilities and loss, rising demand for advanced interconnectivity-based hearing aids by hearing care professionals and patients and growing awareness regarding health concerns are accredited to the growth of the market. However, individual segment is witnessing fast growth at a CAGR of XX%. Growing old age population and rising cases of hearing impairments in kids and adults are likely to improve growth of the market in the coming years.

Global Bluetooth Hearing Aid Market: Regional Analysis

Region-wise, North America dominated the market in 2019 and is expected to maintain its dominance at a CAGR of XX% during the forecast period. The US and Canada are the major contributors behind the growth of the market in the region. The growth is attributed to the high adoption of various Bluetooth enabled smart devices such as Smartphones, smart PCs and laptops and tablets across the region.

Rising focus on upgrading and innovating existing technologies, increasing incidence of hearing impairment in old age population, growing government initiatives to upgrade existing healthcare infrastructure, continuous investments in research and development activities in the field of Bluetooth technology and rising developments in hearing aid technology by various developers are driving the growth of the market in NA region.

The objective of the report is to present a comprehensive analysis of the Global Bluetooth Hearing Aid Market including all the stakeholders of the industry. The past and current status of the industry with forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that includes market leaders, followers and new entrants. PORTER, SVOR, PESTEL analysis with the potential impact of micro-economic factors of the market has been presented in the report. External as well as internal factors that are supposed to affect the business positively or negatively have been analyzed, which will give a clear futuristic view of the industry to the decision-makers. The report also helps in understanding Global Bluetooth Hearing Aid Market dynamics, structure by analyzing the market segments and projects the Global Bluetooth Hearing Aid Market. Clear representation of competitive analysis of key players by Application, price, financial position, Product portfolio, growth strategies, and regional presence in the Global Bluetooth Hearing Aid Market make the report investor’s guide.
The Scope of Global Bluetooth Hearing Aid Market

Global Bluetooth Hearing Aid Market, By Product Type

• In-The-Ear Hearing Aid (ITE)
• In-The-Canal Hearing Aid (ITC)
• Behind-The-Ear Hearing Aid (BTE)
• Completely-In-The Canal Hearing Aid (CIC)
• Receiver-In-The-Ear Hearing Aid (RIE)
Global Bluetooth Hearing Aid Market, By Sales Channel

• Wholesalers/Distributors
• Online Retailers
• Multi-brand Stores
• Speciality Stores
• Hypermarkets/Supermarkets
• ENT Clinics and Audiology Centres
• Other Sales Channel
Global Bluetooth Hearing Aid Market, By Application

• Hospitals
• Clinic/ Medical Centers
• Individual
o Adults
o Kids
Global Bluetooth Hearing Aid Market, By Region

• North America
 US
 Canada
• Europe
 UK
 France
 Germany
 Italy
 Spain
 Norway
 Russia
• Asia Pacific
 China
 India
 Japan
 South Korea
 Australia
 Malaysia
 Indonesia
• South America
 Brazil
 Mexico
 Argentina
• Middle East and Africa
Global Bluetooth Hearing Aid Market, Key Players

• Sonova Holding AG
• Eartone Hearing Aid
• Siemens Healthcare
• Beltone
• Miracle Hearing Aid
• Starkey Laboratories Inc.
• GN ReSound
• Union Hearing Aid
• Cochlear
• Sivantos Pte. Ltd
• Shenzhen Sunsky Technology
• Persona
• Medtechnica Orthophone
• William Demant Holding
• GN Store Nord
• Widex
• XX
• XX

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