Global Real-Time Bidding Market: Industry Analysis and Forecast (2019-2027) –by Auction Type, AD Format, Device, Application and Region.
Global Real-Time Bidding Market was valued at US$ 4.5Bn in 2019 and is expected to reach US$ 38.3Bn by 2027, at a CAGR of 30.69% during a forecast period.
The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.
The Real-Time Bidding or RTB industry is on the increase as programmatic advertising continues to gain steam. Maximize Market Research, forecast more than a 15% growth for the RTB market in the US between now and 2026. This converts to billions of dollars, excluding other markets like Europe and Asia which have increasing interests in a programmatic approach to advertising as well.
An increasing number of smartphone users and a focus on improved campaign performance and increased ROI are expected to drive the Real-Time Bidding market. Recently, the hybrid auction model was launched by Smaato that will offer a more profitable and flexible programmatic environment for both publishers and media buyers.
Leading example is of Google, who introduced Exchange Bidding solution. This will help consumers who use DoubleClick for Publishers (DFP) solution. This solution provides many options for publishers to help them earn revenue through their display ad inventory. Considering these changes, the real-time bidding market is expected to experience huge growth in the upcoming years.
Open auction segment is expected to hold a larger market size during the forecast period. The open auction is a type of auction where ad impression is accepted and sold in real time and inventory costs are also determined in real time. Unlike the private auction process, the open auction is available publicly, where any publishers or advertisers can participate in the process.
North America is leading the market for real-time binding, followed by the Asia Pacific owing to regions has a large number of smartphone users. Also, the time spent by these users watching online contents is also growing. Therefore, to target these customers, advertisers are focusing on deploying RTB solutions into their operations. While the Asia Pacific is expected to grow at the highest rate during the forecast period. The growth across APAC is attributed to the growing adoption of advanced marketing technologies among enterprises.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding Global Real-Time Bidding Market dynamics, structure by identifying and analyzing the market segments and project the global market size.
Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in the Global Real-Time Bidding Market.
Scope of Global Real-Time Bidding Market Report
Global Real-Time Bidding Market, By Auction Type
• Open Auction
• Invited Auction
Global Real-Time Bidding Market, By AD Format
• RTB Image
• RTB Video
Global Real-Time Bidding Market, By Application
• Media and Entertainment
• Retail and Ecommerce
• Travel and Luxury
• Mobile Apps
Global Real-Time Bidding Market, By Device
Global Real-Time Bidding Market, By Region
• North America
• Asia Pacific
• Middle East and Africa
• South America
Key Players operating in Global Real-Time Bidding Market
• WPP Plc
• Rubicon Project
• Appnexus (A Xandr Company)
• Platform One
• Verizon Media
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